Results 1 to 2 of 2

Thread: Toronto Raptors introduce new logo as part of ‘We The North’ campaign

  1. #1
    Greatest Ceeb Pool Champ of All Time
    Spider-Man NL's Avatar
    Join Date
    Oct 2010
    Location
    Newfoundland
    Age
    47
    Posts
    28,541

    Toronto Raptors introduce new logo as part of ‘We The North’ campaign

    http://news.nationalpost.com/2014/12...-was-involved/


    By Eric Koreen


    The Toronto Raptors have a new logo.


    Raptors' Drake Night 2: The Re-a-Drakening could have been an inspiring sequel but everything was the same
    .
    The franchise, mocked for its original logo’s resemblance to a dinosaur from a children’s show, released a short video clip introducing its new “shield” on Friday afternoon. The team is poised to make this official on Friday afternoon, and the logo will be reflected in a re-design of new uniforms that will be in place for the start of next season.




    It is part of the “We The North” marketing campaign, which the Raptors collaborated on with creative services firm Sid Lee. During last season’s playoff series against Brooklyn — hold that thought — and select home games this year, the a giant black-and-white “We The North” banner has been passed around the lower bowl of the Air Canada Centre. The logo, which depicts a claw mark across a basketball, has been in place for the past “four or five months” according to a Maple Leaf Sports and Entertainment spokesman. The new uniforms and colour scheme will be unveiled sometime in the new year. Expect black, silver, white red and gold to all be involved.

    Drake, the team’s global brand ambassador, has also been involved in the re-design.

    “I think people are going to be floored with what we have in store for next season,” Drake said during Drake Night 2 on Wednesday. “It’s gone really well. We have some exciting things in the works. It’s going to be a full rebrand.”

    Later in the day, the team dropped more hints about the colour scheme, via its Twitter account.




    And if you notice similarities between this and the Brooklyn Nets’ look, you are not crazy.



    Simon Boisvert‏



    Marc Bergevin loves making trades involving 4th liners and 7th defensemen. He's fascinated by players similar to what he was back in the day

  2. #2
    Greatest Ceeb Pool Champ of All Time
    Spider-Man NL's Avatar
    Join Date
    Oct 2010
    Location
    Newfoundland
    Age
    47
    Posts
    28,541
    I like the new logo but seeing has this team is name after a Jurassic Park Dino....maybe its time for a name change.



    Simon Boisvert‏



    Marc Bergevin loves making trades involving 4th liners and 7th defensemen. He's fascinated by players similar to what he was back in the day

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •